ABOUT US

ALFA PRO is a Wholesale Trader and Importer Exporter of Body Care, Personal Care, Cosmetics, and Hygiene Care products based in Jebel Ali Free Zone.

Established in the UAE for the last 25 years, ALFA PRO focuses on selling a very extensive range of branded Cosmetics, Toiletries, Hair Care, Skin Care, and Personal Care products from companies such as Procter & Gamble, Unilever, Nivea, L'Oréal Paris, Johnson's, Colgate, and many others.

ALFA PRO has continued expanding its portfolio and has successfully penetrated other markets in the regions of the Middle East, Africa, Saudi Arabia, Jordan, India, Pakistan, Nepal, Bangladesh, and others.

The sales operations are organized into groups of products, each having its own dedicated sales team to deliver the right focus by product and by customer. These groups cover all channels directly, including modern trade, wholesale, traditional, and specialty channels.

ALFA PRO optimizes the use of information and telecommunication technology to provide maximum operational efficiency and access to online real-time data across all functions.

We work in full collaboration and transparency with our business partners, sharing data to act in a timely and effective manner to respond to the needs of the business.

We believe in making available the right product, at the right time, to the right client, in the right market. Our market knowledge of the region and knowledge of each market within the region set us apart from others.

Our strength lies in our clients' profiles covering key markets in the Middle East and Africa.

With our vast experience in trading and sourcing, we offer our clients a single-point supply source for all their requirements.

We are keen on developing our network of business partners in various markets and working with new partners to increase market share.